Since publishing Mindset in 2006, Carol Dweck’s fixed and growth mindset theory has become legendary. Her best-selling book has over 1.8 million copies in print. Walk into school’s all over the world and you’ll likely find student made growth mindset posters on the wall. It’s become a core strategy at global companies such as Microsoft, Google and NASA.
Dweck’s message is simple, which perhaps accounts for its popularity. A fixed mindset is a psychological roadblock that limits our capacity for learning, whereas a growth mindset enables us to fulfil our potential in life. In Dweck’s words; “For twenty years, my research has shown that the view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value.”
Today, however, a decade after Mindset was published, an increasing number of people are questioning what it means to grow and fulfil our potential. Rather than focusing on growth alone, this community of people are finding that there is real value, in being of value – to ourselves, to others, to nature and to the future. Together they are redefining what it means to be a success; aspiring to not only be the best in the world, but also to be the best for the world. Together they share a Benefit Mindset.